Peter MoranFounder & CEO

areas of expertise

Business transformation

Cannabis finance

Restructuring and turnaround

Cannabis debt collection


Growth strategy

M&A transaction support

prior experience

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Peter has the breadth and depth of experience needed to quickly understand cannabis entrepreneurs’ businesses and craft the most suitable solutions.

CannaForm comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding CannaForm in early 2017, Peter had a crash course in cannabis finance as the controller for Harborside in Oakland and San Jose, as they went through a rapid growth period, overseeing the establishment of the investment strategy related to Harborside Farms in Salinas, while maintaining controllership responsibilities for all retail locations, and spearheading the financial transition for medical to adult use, under Prop 64 in California.  Previously, Peter spent 15-years, holding various management positions in finance at Cardinal Health and McKesson, spanning the United States, Mexico, Singapore, and other global locations. In addition, he also founded Ardso Limited in India, a company focused on debt collection and financial services which was later acquired.


contact details

+1 415 985 7075
1390 Market Street
San Francisco, CA

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    CannaForm really helped us achieve our financial goals. The slick investor deck was a home run.

    Amando Seyerfried
    Founder, Alien Ltd.

    looking for a first-class cannabis financial consultant?